Hands-on development
Storefront features, customer journeys, integrations, and maintainable SFCC application code.
About
Senior Salesforce B2C Commerce engineer
I’m Kristian Arsov, a Salesforce Certified B2C Commerce Developer based in Sofia, Bulgaria. I bring 12+ years of Demandware and SFCC experience to retailers and delivery teams, including SFRA development, PWA Kit storefronts connected through SCAPI, and OCAPI integrations.
Profile
A broad engineering role, grounded in delivery
I’m a hands-on engineer with a generalist’s range across commerce delivery. I develop storefront features, connect external services, investigate production issues, and help teams build and release their work. My experience also includes team leadership and release management, alongside day-to-day coding.
I started working with Demandware in November 2013, with early retail work including Asda and George. Since then, my projects have included Suitsupply, Acne Studios, MCM Worldwide, and Canyon Bicycles.
At Canyon, I owned the Cloudinary integration for storefront and configurable-bike media and worked extensively on account pages and build and release tooling. At MCM, I combined payment engineering with team leadership and releases across regions. That breadth lets me follow a feature from its storefront behavior through its integrations and deployment.
Delivery experience
Technical leadership, build automation, release management, and production troubleshooting.
Headless commerce
Hands-on PWA Kit development, SCAPI connectivity, and OCAPI integrations.
Next
See how that experience translates into project work
Explore the case studies for examples of my contribution, or review my technical expertise to see where I can support your team.